Birchard Books
Bill Birchard—Writing and Book Consultant
BILL BIRCHARD HELPS YOU WRITE
Bill Birchard works is a writing coach for leading thinkers—for book proposals, book development, and book writing.
A veteran journalist in business, management, the environment, and social responsibility, Bill has written books and articles for 30 years for his and others’ bylines.
HarperCollins published Bill's Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains in 2023. It's a guide to engaging writing. To sign up for updates, click here.
Bill reveals his unique, 14-step book-development process in Stairway to Earth: How to Write a Serious Book.
THE WRITING CRAFT
Want to engage readers?
If you ask people how to make readers love your writing, they cite time-tested rules. Everyone has favorites. But you can do more than just follow rules. You can follow the facts of science. And the facts point to a single principle to transorm your writing not just to inform readers but to engage them—and win more influence.
Follow one principle
The single principle? Fulfill the desires hard-wired into the human brain. Desires, in language, for simplicity, surprise, emotion, social connection, insights, stories, and more. By satisfying these eight natural desires, you elicit pleasure in readers' minds—and motivate them to read more of your writing.
WRITING YOUR BOOK