BILL'S ARTICLES

"Simple Writing Pays Off (Literally)." Harvard Business Review (digital). October 11, 2022. [Research shows that simple business writing raises stock prices and reduces the cost of debt.]

"The Science of Strong Business Writing." Harvard Business Review. July-August 2021.

"Write to Reward Your Reader." Harvard Business Review (digital). November 18, 2020. [How to engage readers by tapping the eight desires of the brain's reward circuit.]

"Herman Miller Ups the Ante with Design for Environment 2.0." Sustainable Brands. February 6, 2013. [Report on leading-edge initiatives to further sustainability at Herman Miller, Inc.]

"Herman Miller's Design for Growth." Strategy + Business. Summer 2010. p 56-67. [Profile of Herman Miller, Inc.'s innovatives strategies and business practices.]

"Accountable Companies." The Sustainable Enterprise Report, 2008. [Essay in report by Kyoto Publishing on turning sustainable ideas int action.]

"The Role of Finance in Environmental Sustainability Efforts." CFO Research Services 2008. [Report for CFO magazine research affiliate on how top financial executives are furthering green business practices.]

"Nonprofits by the Numbers." CFO July 2005.p 50-55. [Report on trend in nonprofit groups toward greater accountability and transparency.]

"Nonprofit Muscle." Chief Executive. Jan/Feb 2005. p 42-45. [Report on the growing clout of nonprofit groups globally.]

"The Voice of the Stakeholder: Is Sustainabilitiy Sustainable?" Strategy + Business. Fall 2003. p 97-104 (with Judith Samuelson). [Review of the state-of-the-art in corporate citizenship.]

"Trends: CIOs in the Boardroom." CIO Insight. June 2003. p 50-57. [Report on why chief information officers are tapped to sit on corporate boards.]

"Corporate Governance: Hard Facts About Soft Behaviors." Strategy + Business. Spring 2003. p 58-69 (with Paul Kocourek and Christian Burger). [Report on the "soft" steps to governance reform.]

"Landed Manager." Chief Executive. December 2002. p 46-49. [Profile of Steve McCormick, CEO, The Nature Conservancy.]

"Global Profits and Ethical Perils." Chief Executive. June 2002. p 29-34. [Story of the ethical challenges CEOs face when expanding globally.]

"Knowledge Review: Once Upon a Time." Strategy + Business. Q2 2002. p 99-103. [Survey of ways leaders can use storytelling to improve communication.]

"Citizen Kraemer." Chief Executive. February 2002. p 34-38. [Profile of corporate social responsibility efforts by the CEO of Baxter International.]

"On Further Reflection." CFO. March 2001. p 57-64 (with Alix Nyberg). [A retrospective look at the success of shareholder value measures.]

"Breaking the Mold." Tomorrow. January/February 2001. p 32-34. [Profile of environmental leader and Husky Injection Moldings CEO Robert Schad.]

"One Size...Fits Some." Tomorrow. November/December 2000. p 54-58. [Report on new global standard for sustainability reporting.]

"Letters From the Social Reporting Front." Tomorrow. July/August 2000. p 56-58. [Interview with leader in corporate social reporting.]

"Cooling the Greenhouse with Trees." Tomorrow. March/April 2000. p 50-51. [Report on the potential of tree-planting to mitigate global warming.]

"A Social Report for a Public Audience." CFO. February 2000. p 22. [Report on Dow Chemical's launch of social performance reporting.]

"Doing Well by Doing Good." Harvard Management Update. December 1999. p 5-7. [Summary of trend toward greater corporate social responsibility.]

"Emission Incentives." CFO. December, 1999. p 20. [News report on BP Amoco's internal emission-trading system.]

"The New Embrace." Tomorrow. September/October 1999. p 50-53. [Report on companies integrating corporate citizenship into strategy, operations.]

"Intangible Assets + Hard Numbers = Soft Finance." Fast Company. Oct 1999. p 316-336. [Survey and profiles of leaders in valuing investments in the new economy.]

"The New Accounting Standard." Fast Company. October 1999. p 334. [Report on new performance measures under consideration by finance authorities.]

"A Pragmatic Activist." Tomorrow. July/August 1999, p 28-29. [Profile of John Sawhill, CEO, The Nature Conservancy.]

"Metrics for the Masses." CFO. May 1999, p 64-72. [Report on how companies train front-line managers in financial management.]

"Green Management Lurches Ahead." Tomorrow. January 1999. p 32-33. [Survey of innovations in environmental management in 1998.]

"CFOs on Review." CFO. September 1997. p 46-51.[Report on performance review process for chief financial officers.]

"Hire Great People Fast." Fast Company. August/Sept 1997. p 132-142. [Report on how high-growth companies hire the best.]

"How Cisco Makes Friends." Fast Company. August/Sept 1997. p 138. [Profile of Cisco Systems' recruiting program.]

"Casting a Sitcom is No Joke." Fast Company. August/Sept 1997. p 140. [Profile of how two casting agents hire sitcom actors.]

"If You Measure, It Will Come," Tomorrow. March 1997. p 34-35. [Profile of Bristol-Myers Squibb's environmental management approach.]

"The Measure of Good Business," Tomorrow. January 1997. p 50-53. [Profile/interview with Earnie Deavenport, CEO of Eastman Chemical.]

"Hidden Sites, Hidden Costs." Tomorrow. November 1996. p 30-31. [Report on inadequacy of corporate reporting of environmental liabilities.]

"Does Anyone Read This Stuff?" Tomorrow. November 1996. p 54-55. [Report on financial analysts' ignorance of environmental issues.]

"Keeping Score." CFO. October 1996, p 27-36 (cover story). [Story about companies using performance measurements to execute strategy.]

"Where Performance Measurements Fail." CFO. October 1996. p 36. [Story of a failed introduction of new measurements during reengineering.]

"Make Environmental Reports Relevant." CFO. June 1996, p 79-80. [Assessment of financial impact of environmental performance reports.]

"The Latest and Greatest Environmental Measures." Tomorrow. May 1996, p 33-34. [Survey of leading-edge measures of corporate environmental performance.]

"Do it Yourself." CFO. March 1996, p 34-40. [Profile of Valmont Industries' approach to measuring shareholder value.]

"An Internal SWAT Team." CFO. November 1995, p 21. [Story about Pacific Telesis's new group for fast-track auditing.]

"Making it Count." CFO. October 1995, p 42-51 (cover story). [Survey of corporate performance management practices.]

"How Many Masters Can You Serve." CFO. July 1995, p 48-54. [Report on the new notion of stakeholder management.]

"Measurement: It's Time to Admit Stakeholders." CFO. July 1995, p 51. [Report showing that CFOs have begun to heed the needs of all stakeholders.]

"Power to the People." CFO. March 1995, p 38-43. [Profile of AES Corporation and CEO Dennis Bakke.]

"By the Numbers." Tomorrow. January 1995, p 52-53. [Report on how companies are backing environmental claims with hard numbers.]

"Money Talking." Tomorrow. January 1995, p 59-61. [Review of prospects for environmental cleanup industry.]

"The Call for Full Disclosure." CFO. December 1994, p 31-42 (cover story). [Report on how companies increasingly disclose non-financial performance measures.]

"The Paragon and the Paradox." CFO. December 1994, p 33. [Story of how Analog Devices manages its performance measurement system.]

"Finding Their Smiles." CFO. December 1994, p 42. [Report on how AES Corporation measures employee satisfaction.]

"Wheelabrator Places its Bets." New Hampshire Premiere. December 1994, p 15-17. [Profile of how Wheelabrator Technologies is building its pollution prevention business.]

"Mastering the New Metrics." CFO. October 1994, p 30-38 (cover story). [Survey of new kinds of corporate financial performance measures.]

"Adding Nonfinancial Metrics to the Mix." CFO. October 1994. p 37. [Report on how Tenneco uses cost of quality as a crucial indicator of performance.]

"The Green Designers." Enterprise. October 1994, p 34-40. [The story of the revolution in product design to reduce environmental impact.]

"Greening the R&D Desktop." Enterprise. October 1994, p 38. [How Volvo Car Corporation has integrated environmental concerns into design.]

"Volunteers One Step Forward." Tomorrow. April 1994, p 72-75.[Report on companies that have voluntarily cleaned up toxic waste sites.]

"A Marriage Made in Heaven." Enterprise. April 1994, p 10-14 (cover story). [Interview with Chemical Bank CEO Walter Shipley about merger management.]

"The Best of Mergers." Enterprise. April 1994, p 15-19. [Story of how Chemical Bank and Manufacturers Hanover merged their trading desks.]

"Consolidating Technology." Enterprise. April 1994, p 17. [Story of how Chemical Bank consolidated its information systems after a merger.]

"Tree-Hugging Takes Root in B-Schools." ECO. January 1994, p 67-69. [Survey of business-school environmental curricula.]

"The Right to Know." CFO. November 1993, p 29-38. [Report on the risks of firms not disclosing Superfund liabilities.]

"Shareholders' Demands." CFO. November 1993, p 38. [Report on investors' demands for clearer environmental.]

"Blueprint for Best in Class." Enterprise. July 1993, p 10-14 (cover story). [Interview with William Butler, CEO, Eaton Corporation, on manufacturing excellence.]

"Making Factories Hum." Enterprise. July 1993, p 14-19. [Profile of team management at Eaton Corp.'s Watertown, Wisconsin, circuit board-plant.]

"Technology Connection." Enterprise. July 1993, p 19. [Story of materials handling methods at Eaton's Henderson, Kentucky transmission plant.]

"Beyond Science." Tomorrow. July 1993, p 25-28. [Story of DuPont's decision to cease production of ozone-depleting CFCs.]

"Productivity: Fact vs. Fiction." Enterprise. April 1993, p 6-7. [Book review of Competitiveness, Convergence, and International Specialization.]

"Going Green." Enterprise. January 1993, p 10-14 (cover story). [Interview with Ed Woolard, CEO, DuPont, on corporate environmental management.]

"Green Management." Enterprise. January 1993, p 14-19. [Report on environmental management at DuPont's Victoria, Texas, plant.]

"DuPont Integrates Worldwide." Enterprise. January 1993, p 16-17. [Report on DuPont's worldwide information systems for environmental management.]

"The New Finance." Enterprise. October 1992, p 20-25. [Report on leading-edge trends in managing corporate finance.]

"Scaling up for the 90s." Enterprise. July 1992, p 37-39. [Interview with Dr. Joseph Juran on quality management.]

"Alligator Control." Enterprise. July 1992, p 39. [Review of Dr. Joseph Juran's new book, Quality by Design.]

"Revisiting Ray Smith." Enterprise. July 1992, p 5. [Update on how Bell Atlantic CEO Raymond Smith builds worker commitment.]

"Lean Management." Enterprise. March 1992, p 10-14 (cover story) [Interview with Phelps Dodge CEO Douglas Yearley on cost cutting and restructuring.]

"Out of the Pits." Enterprise. March 1992, p 14-19. [Report on lean management at Phelps Dodge's Morenci, Arizona, mine and mill.]

"Turnaround for Keeps." Enterprise. March 1992, p 17. [The secrets of turning a company around from the verge of bankruptcy.]

"Unleashing People Power." Enterprise. Winter 1992, p 11-14 (cover story). [Interview with Gordon Forward, CEO, Chaparral Steel on people management.]

"The Learning Factory." Enterprise. Winter 1992, p 15-19. [Story of empowerment and team management at Chaparral Steel.]

"Doing Business the Bell Atlantic Way." Managing. Winter 92, p 2-7 (cover story). [Business and personal profile of Raymond Smith, CEO, Bell Atlantic.]

"Building Strategy on Technology." Enterprise. Summer 1991, p 10-15 (cover story). [Story of how Pioneer Hi-Bred has created competitive advantage with technology.]

"Leading the Field in Research." Enterprise. Summer 1991, p 15-19. [How Pioneer Hi-Bred's research department revolutionized itself with technology.]

"Strategic Planning in Motion." Enterprise. Summer 1991, p 17. [Report on Pioneer Hi-Bred's process for aligning technology investment with strategy.]

"R&D: The Next Generation." Enterprise. Summer 1991, p 19. [Book review of Third-Generation R&D.]

"Corporate Harvest." Enterprise. Spring 1991, p 34-40. [Survey of companies tapping quality management to improve administrative processes.]

"Quality Through Time." Enterprise. Spring 1991, p 36. [Report on new quality management tools for speeding up administrative processes.]

"The Total Quality Meeting." Enterprise. Spring 1991, p 40. [Report on how Xerox executives run meetings according to quality management principles.]

"Staying in Step." Enterprise. Spring 1991, p 41-43. [Profile of author Stan Davis and review of his book, 2020 Vision.]

"Revitalizing the Company." Enterprise. Spring 1991, p 43. [Tips on how to match corporate strategy to business life cycles.]

"Restructuring for Growth." Enterprise. Winter 1991, p 10-14. [Interview with Craig Andersson, COO of Aristech Chemical.]

"Spinoff Magic." Enterprise. Winter 1991, p 14-19. [Summary of USX Chairman Charles Corry's restructuring strategy.]

"Life After Spinoff." Enterprise. Winter 1991, p 15-19. [Story of how Aristech Chemical managers executed their successful spinoff from USX.]

"Is Going It Alone Better." Enterprise. Winter 1991, p 16. [Review of research that shows that spinoff companies often perform poorly.]

"Creating Market Value." Enterprise. Winter 1991, p 18. [New research that shows spinoffs often boost stock prices.]

"Leading Cultural Change." Enterprise. Fall 1990, p 10-14. [Interview with Bell Atlantic CEO Raymond Smith on changing corporate culture.]

"Up the Cultural Staircase." Enterprise. Fall 1990, p 15-20. [How executives at Bell Atlantic Directory Graphics revamped their culture.]

"Take This Culture....All the Way." Enterprise. Fall 1990, p 20. [Consultant John Sherwood sounds off on changing corporate culture.]

"The Tie That Binds." Enterprise. Fall 1990, p 21-27. [How companies use computer networks to gain their dealers' and distributors' loyalty.]

"Will Your Distributors Buy It?" Enterprise. Fall 1990, p 26-27. [Tips on how suppliers can sell computer help and ordering systems to their dealers.]

"Managing Technology." Enterprise. Summer 1990, p 10-14. [Interview with Fred Fetterolf, COO of Aluminum Company of America.]

"From the Plant Up." Enterprise. Summer 1990, p 15-19. [Story of how Alcoa uses customer focus, teams, and rapid prototyping in manufacturing.]

"Teams: The Magic Ingredients." Enterprise. Summer 1990, p 16. [The secrets of successful team management in information systems groups.]

"A Strategy for Global Reach." Enterprise. Spring 1990, p 9-12. [Interview with Varian Associates CEO Tracy O'Rourke on global strategy.]

"On the Fast Track." Enterprise. Spring 1990, p 13-17. [Profile of Allen-Bradley's world-class factory-floor management.]

"The Route to World Class." Enterprise. Spring 1990, p 16. [Tips for reengineering manufacturing processes.]

"Remaking White-Collar Work." Enterprise. Winter 1990, p 19-24. [Corporate initiatives to reengineer white-collar work processes.]

"Managing Technology: A COO's View." Enterprise. Winter 1990, p 21. [Interview with Phoenix Mutual Life Insurance's president Bob Fiondella.]

"New Currents on the Shop Floor." Enterprise. Winter 1990, p 22. [New systems for managing work on the factory floor.]